Staying Ahead of the Curve: BG Games’ Approach to New Gaming Frontiers
The video game industry thrives on continuous innovation — both in technology enabling novel experiences and in creative visions reimagining what interactive entertainment can be. Here at BG Games, we are trailblazers, with a finger perpetually on the pulse of where gaming is headed next.
This future-focused mentality permeates every aspect of our development culture and processes. We employ dedicated trend forecasting teams obsessively analyzing player behavior data, streaming influencers, modding communities, and the broader zeitgeist of pop culture and emerging tech. Their insights shape our creative strategy, consistently putting us ahead of burgeoning new genre appetites.
For instance, our data scientists noticed the surprising popularity of”boring” gameplay videos where streamers simply performed tedious tasks in realistic simulation games. This signaled an unmet longing amongst certain audiences to virtually experience the mundane — to find zen in the extraordinarily ordinary. Our concept team took that kernel and envisioned a whole new transcendental gaming genre we dubbed “simulative meditation.”
Another emerging category we’re testing out is R&D (Research & Development) resources towards is what we call “degameification” — stripping away traditional gameplay incentives like scores, progressions systems, and win/lose conditions to create experienced centered on pure, purposeless exploration, storytelling, and self-expression. Our experimental Storymakers suite empowers users to craft first-person narrative vignettes simply by navigating through their surroundings, discovering interactive dialogue prompts to advance character arcs. Early usability tests reveal powerful emotional resonance from this freeform, unguided approach.
Similarly, our VR structure explores new frontiers in passive, relaxation-oriented virtual reality. For example, an app which immerses viewers in a simulation of the daily goings-on around a cozy town square with AI-generated voices creating an endless tapestry of mundane yet addictively immersive conversational white noise. Physiological user telemetry shows it reducing stress and anxiety levels, pointing the way towards wellness applications of VR down the line.
The thread uniting all these forward-looking initiatives is a hunger to transcend traditional notions of “gaminess” and provide audiences with fresh modalities for interactive experience. We believe gaming is a medium of unlimited possibility to craft alternative storyworlds, modes of being, sensory journeys, facilitated daydreams — something more akin to playable poetry.
We workshop prototypes experimenting with everything from biofeedback control schemes to zero user interface to tactile haptics and beyond. But the process always starts by listening to what players currently want (even if they don’t know it yet) and extrapolating future desires.
At BG Games, we aim to not just respond to gaming’s evolution, but drive it proactively. And having spearheaded multiple hit genre mashups, novel storytelling models, and transformative player experiences, we’re extremely well-positioned to continue pioneering the boundaries of interactive entertainment for decades to come.
Our commitment to perpetually anticipating and catalyzing where gaming journeys next manifests across cutting-edge R&D labs, dedicated insights teams, and a corporate culture empowering unbridled creativity. We challenge preconceptions of what games are and can be, pioneering emerging genres from simulative meditation to ambient VR and everything in between. Most importantly, our initiatives respond to real player appetites and longing for the new — a blueprint for designing tomorrow’s entertainment today!
