The Art of Character Design: How to Create Unique Characters in Games

BG Games
3 min readAug 24, 2023

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BG Games

In the world of video games, creating unique and memorable characters is one of the most important and creative tasks. Regardless of the game genre, thoughtful and well-designed characters can make the game world more engaging and emotionally rich. Developers and the creative department are responsible for ensuring that users can empathize with a character, worry about their fate, or evoke a desire to compete with an antagonist that gives them goosebumps when they appear. Today BG Games will share a few techniques and tricks to help create unique characters in games!

Visual Design:

A character’s appearance is the first thing a player notices. A strong visual design can immediately emphasize a character’s personality and features. This can include clothing elements, hairstyles, facial expressions, unique features, and even color palettes that convey the character’s mood and role in the game.

Deep personality:

Every character should have their own story, motivation, and internal conflicts. Creating a deep personality contributes to the character’s juiciness and realism, making them more emotionally appealing to players.

Motivations and Goals:

Determine what your character wants to accomplish in the game world. These motivations can become drivers of the character’s behaviors and actions, making them more relatable and authentic. Whether the character wants revenge, or to achieve a long-held goal, whether the character wants to achieve a lover, or to make themselves recognizable to the entire game world, it’s important to know what drives the character, and the rationale behind their actions and behaviors.

Contradictions and weaknesses:

Characters without weaknesses and flaws can come across as flat and unrealistic. Introduce some contradictions in their character that create interesting dilemmas and contribute to the dynamic. A single character weakness can provide quite a plot branch that will keep users interested, and thus give players interest in overcoming it!

Interesting Relationships:

The interaction of characters with each other can add depth and richness to the game world. Conflicts, friendships, alliances, and betrayals make the interactions between characters interesting and exciting. If you start playing a certain video game, you automatically begin to empathize with the hero, and the moments of betrayal in many video games are forever lodged in the memory and hearts of users. What’s worth the scene with Ghost from “Call of Duty”, it’s a sin not to cry….

Evolution and Change:

Dynamic character development throughout the game gives it depth. From the starting level to the end point, the character can change and grow, making his journey through the game world exciting and interesting for players. Along with equipment, the character can also learn new skills that not only make the playthrough more interesting, but also opens up the possibility of combining game mechanics and character abilities.

Voice acting and dialogs:

Voice acting and dialogs play a key role in creating a character’s unique atmosphere. Voice, manner of speaking, and choice of words — all help to reveal a character’s personality. For example, one well-chosen speech before the fight with the main boss can energize the user with courage, and make yourself feel on the same wavelength with the heroes. How many pearls from the game “The Witcher 3: Wild Hunt” spread across the Internet, and they are still found online, and the game was released back in 2015!

The art of character design requires a balance between visual, psychological, and narrative elements. Well-created characters stay in players’ memories for a long time, giving the game a distinctive character and influencing their emotional experience. Creating unique characters is a true art that is perfected with time and experience, and that makes games more engaging and memorable for audiences of all ages and gaming experience!

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BG Games
BG Games

Written by BG Games

We make games that inspire the world.

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